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Assurant’s Connected Decade Study

Assurant's latest research explores consumer attitudes towards connected devices. In Korea, most households own an average of 6.7 connected devices and 68% of respondents agree that technology has a positive impact on lives.

Technology adoption is at a high level and respondents are keen to see more value-added services and tech support availability to move them from the considering phase to the buying stage.

 

7.4

average number of connected devices South Koreans own.

83%

of Koreans plan to purchase new smart technology in the next year.

86%

of Koreans are interested in buying a refurbished device.

Connected Decade Country Trends Ebook

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