The Connected Decade:

A Look at Consumer Demand for Interconnectivity over the Next 10 Years through Assurant's Research & Innovation Project

Report: 2025 Connected Decade

Assurant’s Connected Decade Study

Assurant's latest research explores consumer attitudes towards connected devices. In Korea, most households own an average of 6.7 connected devices and 68% of respondents agree that technology has a positive impact on lives.

Technology adoption is at a high level and respondents are keen to see more value-added services and tech support availability to move them from the considering phase to the buying stage.

7.4

average number of connected devices South Koreans own.
83%

of Koreans plan to purchase new smart technology in the next year.
86%

of Koreans are interested in buying a refurbished device.
83%

of South Koreans plan to purchase new smart technology in the next year.

7.4

average number of connected devices South Koreans own.
83%

of Koreans plan to purchase new smart technology in the next year.
86%

of Koreans are interested in buying a refurbished device.

83%

of South Koreans plan to purchase new smart technology in the next year.

The Connected Decade:

A Look at Consumer Demand for Interconnectivity over the Next 10 Years through Assurant's Research & Innovation Project

Assurant’s Connected Decade Study

The 2025 Connected Decade Report

What's Driving Connected Consumer Behaviors?

Ready to drive more business in the Connected Decade?